4 Email Marketing Lessons From the global world of Online Dating Sites

4 Email Marketing Lessons From the global world of Online Dating Sites

Internet dating is a market that is massive. In 2012 it had been well worth around $2 billion and shows no indication of slowing.

You can find a bucketload of internet dating apps, from brand brand brand new players to home names like PlentyOfFish, Match.com and OkCupid. This option have actually tens of millions of users each…and that is only the start.

Did you know the month-to-month churn (cancellation) price into the realm of online dating sites is as high as 12-20%?

With those type of figures working against them, the absolute most effective online internet dating sites focus on a single key metric:

ENGAGEMENT.

Without client activation, brand brand new users truly won’t become having to pay readers and without regularly engagement there’s no way they’ll stay one.

The savviest apps have actually identified that e-mail has got the capacity to drive client activation while increasing consumer retention.

Listed here are four marketing with email classes it is possible to study from the fast-paced realm of internet dating!

An test? Or perhaps good fun…

Recently I invested a while dealing with one of many founders of 7pmAnywhere about activating new clients.

Having never ever utilized internet dating through his competition, their business models and how they operated before I was extremely interested as Amir talked me.

…so we finalized as much as OkCupid, PlentyOfFish, Badoo, Zoosk and HowAboutWe with great interest – I desired to discover how perform some biggest online dating apps utilize e-mail to operate a vehicle activation with email? Continue reading “4 Email Marketing Lessons From the global world of Online Dating Sites”